A Learning Management System (LMS) is a digital learning environment that manages all aspects of a company’s various content delivery and communication efforts. It also manages user information for personalized delivery including their user profile, functions, and preferences.
An LMS allows you to deliver convenient, accessible, and measurably beneficial content that connects and supports prospects/learners and helps contribute to your company’s growth and culture.
In an overview there 3 effective ways of utilizing a comprehensive learning management system in any business or institution;
1) Organic/Inbound Marketing
Recently, more effort has been placed on how the Inbound technique of marketing can be utilized with the help of an exclusive LMS. It helps to concentrate on bringing in potential customers online (where they already are) and converting them into clients using Infographics, valuable content, and reliable nurturing strategies.”93% of Companies Using Inbound Marketing Increase Quality Lead Generation” was a study that was recently announced by Hubspot. By building a branded LMS of your own business/institution with minimal time, resources, coding, and money, all you have to do is focus on achieving the four stages of inbound marketing which are:
(1) Attract, (2) Convert, (3) Close, (4) Delight
2) Employee Training & Productivity
An effective corporate LMS has the potential to increase employee motivation within your firm as it sparks a huge interest in eLearning programs, which can support corporate unity, workplace confidence, and ultimately contributes to an improved organizational culture. Encouraging employees to regularly improve their knowledge and communication that contribute to positive company culture can be challenging, particularly during unexpected changes transitions. However, with a comprehensive employee training tool for professional development, you can more effectively empower your workforce.
By using a corporate/employee training tool a company can benefit in the following way;
(a) Elimination of additional expenses such as transportation costs and course materials enables organizations to impart high-quality education at a lower price. It also lowers the overhead needed to operate these programs.
(b) Delivering your course through an LMS keeps the content centralized so all the employees have a single source of content, instructions, and questions. Everybody is up-to-date.
(c) Anyone from anywhere in the world can access the online learning system at their fingertips using a web browser, with the help of the internet.
(d) With an LMS you can easily track the progress of your employees. You can see at a glance who finished the course, who is halfway, and who didn’t even start.
3) Onboarding Clients/Partners
Onboarding your partners/clients is the first step in their journey with your companies product or service. Basically, it is the process through which you introduce new clients to your products/services, give them complete knowledge about them, and provide the support that is required further. It’s similar to employee onboarding/training, which shares the goal of building long-lasting, mutually beneficial relationships.
We cannot define a particular time frame for the client onboarding process because it varies on the type of business you run and the range of products/services. However, you can find out the timeframe by mapping the client journey for your products or services. Successful brands develop an amazing experience that interconnects each touchpoint and supports the overall journey of their valuable clients or partners.
Once you understand the road to the success of your clients/partner’s journey, you can then design a customized onboarding process that works for various groups. For many companies, particularly those in SaaS, onboarding begins before the first sale.
The 3 major steps to keep in mind for creating a better experience for users/partner are:
(1) Remove Roadblocks
The main aim is to eliminate anything obstacles that stand in the way of customers getting 100% knowledge or use of your product or service, particularly if your main communication with them is online.
(2) Pay Attention
Listen to what your customers have to say from their hearts, but also brainstorm with your own team members about their behavior and interests. Ensure to check out what your competitors are up to, and pay close attention to conversations that happen in various communities/groups on social media.
(3) Use feedback and support
Ensure that proper follow-up with customers is done over a phone call or email automation, and make surveys an integral part of your process, which will finally help you provide quality support to your clients.
If you do not have an LMS of your own, Why not try building your own white-labeled LMS from scratch. Digital is now 10% technical and 90% ideation. Go ahead and try it for yourself!
Leave us your comments, let us know your thoughts on how can we create better learning experience for users.
CommentsNo comments yet, take the initiative.
Leave a Reply